To derive and define product categories from the perception of the consumer level, the content of the category standards is based on the consumption perspective. It is no longer a dry stack of technological process descriptions in the past industry, which is a good inspiration and reference for many brand enterprises entering the field of modern style. Irvine plain modern bricks for the first time from the color of ceramic tile categories, which is a strong recognition of consumer awareness. Color theory and application have already intruded into our daily life and product design, although many people have not yet noticed, such as gorgeous red, yellow, many will be used in fast food industry, because research shows that these two colors can stimulate hunger and appetite, KFC, real Kungfu use bright red. Because the warm color of red, orange and yellow makes people feel cheap, Tianmao Jingdong uses red color. The plain tone of black, white and grey can give people an elegant and delicate feeling, so numerous luxury goods take plain color as the keynote. All of these are the research results of modern color science, which have been applied to the actual product.