Following the trend of gray tone in ceramics industry in 2017, Irvine Gray launched its iterated new product series "Irvine Gray Impression" at the beginning of this year. It satisfies consumers'pursuit of product details from three aspects: texture, touch and light.In terms of product texture, "Irvine Gray Impression" breaks the conventional thinking of "single element texture" and "simulation" as product value proposition. Texture combines three natural and modern elements, namely, bluestone + cement + human scratches, which is simple and elegant and intriguing; and through CS soft color technology, texture is multi-layered and delicate.This kind of compound texture of adding humanistic creation makes bricks more artistic and hierarchical, and meets the higher humanistic needs of consumers. Although it is a combination of various textures, it is not a simple combination, but through humanistic creation and advanced production technology, the texture presents the beauty of simple fashion and pursues a "complex and simple".