Modern style tiles have emerged as an important industry category after 2017, but also entered the process of large-scale market. Some brand enterprises representing the backbone of the industry have established their own voice rights and product propositions. Just like the professional segmentation effect of the consumer market, different categories of strategies are naturally different for the consumption level, and any positioning is looking for. Consumer group attributes of their products. For the industry, this is a healthy situation with hundreds of schools of thought contending and flowers blooming. Ceramic tile industry has formulated a variety of technical standards, but the previous exploration of category standards has been slow. Until September 2017, the Standard for Classification of Plain Modern Bricks, issued jointly by Irvine, Kodak and Dow, really took an important step towards the guidance of Classification Standard. Careful study of the standard, there is a rather wonderful description: "people's subtle feelings of ceramic tiles into technical parameters", we can see that this is an awakening of consumer awareness.